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MIR TECH REKINDLES SHOW BIZ ENTHUSIASM

Press release n. 10 of the 30/03/2022 13.49.15 ( download )

• A project fine-tuned to meet the needs of industry and trade members
• The expo´s new layout ´passes´ with full votes from exhibitors and visitors
• ´Full house´ at all the demo sessions of the Immersive Sound Rooms


www.musicinsiderimini.it


Rimini, 29th March 2022 . The fifth edition of MIR Tech, the Italian Exhibition Group (IEG) expo dedicated to audio, video, lighting and broadcast technology for concerts, shows and events, has ended and turned out to be a successful wager. The strategy of providing the market a new format concentrated exclusively on professional visitors gave important results in the number of profiled top quality attendees, and a constant flow of visitors over the three expo days. In spite of the difficulties that the entire Live Entertainment sector has recently faced, enthusiasm, vivacity and the desire to get back to being operational prevailed: an attitude that pervaded the five halls of this first appointment of the sector, eagerly awaited at both national and European level.
The expo´s new layout was a winner
The expo, the sector´s first to return to a face-to-face format, featured a project that actively met the needs of participating companies and visitors, who pay increasingly close attention to the sector´s technological innovations. As well as the exhibit area, there was also the return of the very popular ´backstage on stage´, the Live You Play format that highlighted a special 48-metre wide automated stage, the largest ever mounted by them at an expo, on which 57 live events and virtual shows alternated.

The exciting Column Contest and Immersive Sound Rooms
MIR TECH was transformed into an expo with a decidedly more experience-based slant, meeting with affirmed approval on behalf of visitors.
A successful strategic project, also confirmed by the ´house full´ signs at all 27 demo sessions in the Immersive Sound Rooms, where visitors experienced the extraordinary performance of the audio systems of the most important manufacturers in this sector. In the same way, visitors were able to appreciate the Column Contest with 150 listening sessions during the entire expo, an initiative thought up for equipping smaller venues such as clubs and theatres with a selection of the best loudspeaker column systems.
The next appointment´s in 2023
MIR Tech is returning in the spring of 2023, again at Italian Exhibition Group´s Rimini Expo Centre.

ABOUT MIR TECH 2022
Organizer: Italian Exhibition Group SpA in collaboration with APIAS, SILB FIPE, ENA; Frequency: annual; Edition: 5th; Admission: professionals, trade members and general public; Group Exhibition manager: Andrea Ramberti; Exhibition manager: Romina Magnani; website: www.musicinsiderimini.it

ITALIAN EXHIBITION GROUP PRESS CONTACTS
Head of media relation & corporate communication: Elisabetta Vitali
Press office manager: Marco Forcellini
MIR TECH MEDIA AGENCY
Naper Multimedia| Zoe Perna | T. +39 3332585959 | email: staff@napermultimedia.it

FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Brazil and India, for example . now sees the company positioned among the top European operators in the sector.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.