An innovative format with 4 cores

Technology Expo: the most important international brands exhibit lighting, audio and video technology for the show and entertainment world, integrated systems and broadcast.

Live You Play: 9 stages equipped with the most innovative audio, lighting, video and rigging technology, wich visitors can test live, and artists alternate on stage, recreating the atmosphere of "rehearsals"... before the show.

Innovation 4 Entertainment: the whole Italian entertainment and club world networks and meets: DJ sets, event areas, innovation and technology area, clubs of the future, exhibitions, design and workshops.

Music Inside Festival: an event with one of the most complete high-profile line-up ever put together in Italy, with an important artistic cast of international DJs.
An exciting immersive experience in the expo centre's halls, with spectacular lighting and impressive architectural surroundings.